Aurora Global Group is a digital marketing agency specializing in implementing digital strategies for businesses. Its team regularly works with companies that need to accelerate their growth through digital channels and demand generation. Marc Ribó, the company's CEO, decided to incorporate ReachFlow to help one of its clients, who needed to completely transform their sales system.
The challenge
Aurora Global Group's client had a sales team that handled all prospecting manually. Each salesperson worked their own contacts, used public lists, and carried out their activities without a clear methodology or system. There was no digital lead generation infrastructure or defined processes to predictably generate opportunities. The result was a significant time investment by the sales team, with few results and a heavy reliance on individual sales performance. They needed a system that would allow them to consistently reach qualified professionals, without depending on calls, visits, or whether a salesperson had a good day.
The Solution
At ReachFlow, we designed a fully structured outbound strategy, enabling Aurora Global Group to implement a scalable lead generation channel for their client. We built a customized sending infrastructure, developed brand-aligned campaigns, and crafted messages that maintained the client's brand consistency. Furthermore, the system ensured that contacts received emails as if they were coming directly from the company, reinforcing trust and credibility. The team also particularly valued the speed of execution, the consistent communication, and the ability to adapt to the project's needs.
Results
During the collaboration period, the system generated over 300 qualified leads, a figure that, according to Marc, was previously virtually unthinkable. Response rates far exceeded those achieved with other email marketing providers they had worked with previously. Furthermore, the system's stability made lead generation a much more predictable and profitable process. For Aurora Global Group, the main value lay not only in the volume of opportunities generated, but also in having a channel capable of consistently producing results.
Testimony
"The success rates I've had with ReachFlow are something I never even came close to achieving with other email marketing providers. We've generated over 300 leads during this period, something that was previously unthinkable for me."
