Fluentbe is a company specializing in language training for businesses, helping international teams improve their communication and language learning through digital solutions. Marta, head of lead generation, leads the entire acquisition and growth strategy in new markets. When they began their expansion in Spain, they encountered a significant problem: they couldn't consistently generate leads.
The challenge
Before working with ReachFlow, Fluentbe tried to develop its outbound lead generation in Spain internally, managing campaigns in-house, conducting cold email and cold calling attempts, working with processes lacking local infrastructure, and with a deep understanding of the Spanish market. But the main problem was clear: they couldn't generate leads consistently, they lacked sales forecasting, and they struggled to adapt their messaging and strategy to the local market. They needed a partner who understood both outbound marketing and the behavior of the Spanish market.
The Solution
At ReachFlow, we work closely with them to build an outbound marketing system fully tailored to their objectives. This includes specialized infrastructure for campaigns in Spain, segmentation and messaging adapted to the local market, a strategy focused on predictability and stability, continuous optimization of conversions and meeting generation, and constant communication and integrated collaboration with their team. Furthermore, we act as an extension of their sales department, continuously adjusting the strategy based on results and business goals.
Results
After implementing the system, Fluentbe achieved predictable and stable lead generation, improved pipeline estimation and forecasting, stable and measurable conversion rates, greater capacity to project contracts and growth, and a system directly aligned with its business KPIs. Fluentbe now has a much more controlled, scalable outbound channel adapted to the Spanish market.
Testimony
“Thanks to ReachFlow, we were able to meet our business KPIs. They work as part of the team, not as an external agency. They understand our market, our business, and tailor the entire strategy to our objectives.”
