PHI is a digital marketing agency that offers services such as SEO, paid media, influencer marketing, content creation, conversion rate optimization (CRO), and analytics. With over five years of experience, their team was already actively working with outbound marketing as one of their main customer acquisition channels.
The challenge
Before working with ReachFlow, PHI already had experience in prospecting, using tools like Apollo, Instantly, and others, collaborating with various providers, and having experience with email and LinkedIn campaigns. But they had reached a plateau: declining campaign effectiveness, deliverability issues, difficulty in further optimization without specific expertise, and a lack of progress in results. They needed to take a leap forward with a more technical and specialized approach.
The Solution
At ReachFlow, we worked on their entire outbound infrastructure and strategy, conducting a complete audit of existing campaigns and systems, optimizing deliverability at both the infrastructure and delivery levels, redesigning the copy and prospecting angles, improving targeting to increase relevance, and applying continuous adjustments based on real response data. Furthermore, we established a system they could internalize in the future.
Results
After four months of collaboration, PHI achieved a significant improvement in deliverability, especially in inbox placement, an increase in response rate, a rise in positive responses, and an optimized and internally replicable system. PHI went from a stagnant system to one ready to scale.
Testimony
“It’s clear you know a ton about this. You have a lot of technical and creative knowledge. The results have been quite good and we are very happy with the work.”
