Volter Embalajes is a company specializing in packaging solutions focused on optimizing logistics costs for companies with high material consumption. They work with industrial companies that need to reduce expenses, improve efficiency, and optimize their supply chain. Laura, the company's director, leads both the operational and commercial aspects.
The challenge
Before working with ReachFlow, their entire lead generation strategy relied on in-person work: constant visits to companies in specific areas, continuous travel for the sales team, low lead volume, and a lot of effort for little predictability. The problem wasn't selling; it was generating opportunities consistently and efficiently. Furthermore, many companies didn't respond during the visit, requiring multiple returns to the same area, a high cost in time and resources, and no scalable demand generation system. They needed a channel that would allow them to reach more companies without relying exclusively on fieldwork.
The Solution
At ReachFlow, we design an outbound system tailored to your logistics and industrial sector, with campaigns segmented by actual packaging consumption, messages focused on cost optimization rather than aggressive sales tactics, complete automation of the prospecting process, lead generation directly connected to your sales team, and progressive implementation of Inbox Management to reduce response time. We also support your team in prioritizing high-value accounts and improving internal opportunity management.
Results
After approximately six months, Volter was generating between 80 and 90 new leads per month, with 15–20% of those leads becoming actual opportunities. This resulted in a drastic reduction in travel for the sales team, an improvement in the quality of leads, and access to high-spending accounts, some with over €130,000 in annual material costs. Now, Volter combines its traditional sales force with a predictable and scalable digital outbound channel.
Testimony
“Working with ReachFlow is very easy. They are constantly looking for ways to improve the system to make it profitable for us. We receive about 80–90 leads per month, and between 15 and 20% of them become opportunities. We are very grateful for how they support us throughout the entire process.”
