Factor Libre is a technology consultancy specializing in the development and implementation of software solutions for businesses. Its clients include numerous companies in the fashion sector, for whom they develop digital transformation projects. With the aim of better understanding the technological challenges facing the sector, they decided to launch an observatory on the digitalization of the fashion industry in Spain.
The challenge
Before working with ReachFlow, Factor Libre needed a way to contact key decision-makers in the fashion industry to conduct interviews for their research. Although they had tried to locate information through associations and other organizations, they couldn't find any studies that answered their research questions. The next step was to conduct the research themselves. However, doing so manually meant spending many hours identifying companies, finding contacts, and managing follow-up on each conversation. They needed a system that would allow them to reach the right people without consuming a huge amount of operational time.
The Solution
At ReachFlow, we designed an outbound strategy focused on generating qualified leads. We created campaigns specifically targeting companies in the fashion industry, automated the entire prospecting phase, and allowed the Factor Libre team to focus solely on having meaningful conversations with study participants. Furthermore, we maintained constant communication throughout the project to make quick adjustments and address any emerging needs.
Results
In the first few months of collaboration, Factor Libre conducted over 54 qualified interviews for its observatory on the fashion sector in Spain. Thanks to the system implemented by ReachFlow, the team began receiving a steady stream of companies interested in participating in the study, significantly reducing the time they previously spent manually searching for contacts and prospecting. This allowed them to focus their efforts on having meaningful conversations, obtaining high-quality information, and making much faster progress in developing the observatory.
Testimony
"Thanks to ReachFlow, we've had a remarkable influx of interested companies. To date, we've conducted 54 interviews for the observatory, and the time saved in prospecting has been enormous. What I value most is the speed with which they respond and the peace of mind of knowing there's always someone there to help."
