Mission Inbox is a SaaS startup specializing in "capability": its technology helps cold emails reach the inbox and not spam. With a technical focus and geared towards B2B companies that use outbound marketing, they are positioning themselves as a key tool for improving deliverability.
The challenge
Before ReachFlow, their acquisition focused on inbound marketing, with unqualified leads, MQLs that didn't progress, long and difficult sales cycles, manual and non-scalable outbound prospecting, and difficulty explaining their technical value proposition to non-technical profiles.
The Solution
At ReachFlow we design an outbound strategy based on clear and simple angles to explain a technical product, segmentation by specific ICPs according to buyer persona and technical level, complete automation of the outbound process and learnings applied directly to your internal marketing, including landings, messages and CPL.
Results
They achieved over 60 scheduled sales calls in just 2 months, all with 100% qualified leads, a shorter sales cycle thanks to better prospect-customer fit, total synchronization between sales and marketing using outbound insights, and their recent €750K pre-seed round is partly supported by this demand generation system.
Testimony
“We had a good inbound flow, but nothing as qualified as this. With ReachFlow, we've scheduled more than 60 real calls, all with the type of client we want. Outbound now also feeds into our marketing: from copywriting to strategy.”
