About the client

Iricom is a custom software development company. They don't use templates, generic e-commerce platforms, or CMSs like WordPress. Everything they create is 100% customized to each client's needs. Paola, the operations manager, coordinates the entire process: from the initial client contact to the final project delivery.

The challenge

Before ReachFlow, their lead generation was 100% manual, unpredictable, and difficult to scale, based on internet searches, random emails, or calls without a strategy, and lacking consistent volume and quality. They wanted to reach more freelancers and SMEs, but they didn't have a system that would allow them to do so effectively and consistently.

The Solution

At ReachFlow, we help you design an outbound strategy focused on your actual ICP, generate volume without sacrificing quality, automate messages, follow-up and closing, and detect real leads from the first email.

Results

They managed to generate more than 300 contacts with real companies, sign 15 contracts with new clients, maintain more than 50 active opportunities still being monitored, and establish direct communication, with effective follow-up and tangible results.

Testimony

“Colloquially, I didn’t think much of this… and I’m surprised. People are responding. We’ve closed 15 contracts and have many more in the works. It’s fast, efficient, and very easy to work with you.”