Takeoff is a digital marketing and communications agency that supports companies from their inception to product launch. Branding, design, content, advertising... they do it all. Manel, their business development manager, had a clear objective: to move beyond ineffective lead generation systems and improve the quality of leads.
The challenge
Before ReachFlow, they worked with telemarketers, unfiltered and unqualified leads, irrelevant appointments that required a lot of follow-up effort, low conversion rates, and poor sales efficiency. They wanted to scale, but without losing focus on quality.
The Solution
At ReachFlow we design a strategy focused on daily leads, qualified and filtered from the source, focusing on real decision-makers within your ICP, messages that communicate value clearly and directly, and optimization based on closing rate and perceived quality.
Results
They managed to generate between 3 and 6 qualified leads daily, a 20% customer conversion rate, higher quality, less sales attrition, and a direct increase in opportunities and revenue.
Testimony
“The results with ReachFlow are proving to be very, very good. I'm handling between 3 and 6 leads daily, all qualified, and we're closing around 20%. Just the qualitative leap we were looking for.”
