APRA Consultores is a company specializing in the automation of administrative and bureaucratic tasks. Its mission is to free companies from repetitive and costly processes by offering outsourced services that allow clients to focus on higher value-added activities. With a focus on efficiency and cost reduction, APRA works with companies seeking to simplify their internal management without increasing staff.
The challenge
APRA Consultores faced several barriers in its sales process: difficulty in accessing new clients, especially outside its usual network of contacts; dependence on referrals or previous relationships to close new projects; and an informal and not very scalable sales process, based on cold calls and isolated emails.
The Solution
At ReachFlow, we designed a specific outbound strategy to break down these barriers, based on precise targeting, defining and prioritizing decision-maker profiles in key sectors and optimizing prospect segmentation; a personalized multichannel campaign, executing a highly segmented and automated cold email campaign, designed to spark real interest and filter qualified leads; and market validation, since beyond capturing leads, the objective was to validate that there was an active market willing to consider services like those of APRA.
Results
Our collaboration has generated a significant impact, with 60-70 qualified leads generated in 20 days and 10 open opportunities, including clients who have already incorporated APRA into their websites as a supplier.
Testimony
Jana García, Business Unit Manager, stated: “It was reassuring to see that there is a market. The number of positive responses surprised us.” Thanks to this boost, APRA has gone from relying on personal relationships to having a structured, scalable, and validated acquisition channel to continue growing in its sector.
