Gsatek is a consulting firm specializing in Information and Communication Technology (ICT) management for businesses, providing efficient technological solutions that optimize business operations. With over 22 years of experience and a wide range of services including digital consulting, online marketing, web and app development, process management, and support and maintenance, Gsatek has positioned itself as a key partner for companies in sectors such as healthcare, construction, and manufacturing.
The challenge
Gsatek faced several challenges when it came to acquiring new clients: lack of visibility in a highly competitive market and uncertainty about the quality of leads, as they traditionally relied on referrals for new projects.
The Solution
We guided Gsatek through its first foray into structured lead generation, implementing a customized strategy for its target audience: CEOs, CMOs, and CFOs of companies with 10-250 employees in Catalonia. This involved using advanced outreach techniques, managing excess leads (since, thanks to the effectiveness of our strategy, Gsatek received a large number of qualified leads that exceeded expectations), helping them prioritize and segment the most promising leads, and ensuring lead quality by guaranteeing that only the most relevant and qualified leads received attention to generate high-value sales opportunities.
Results
Our collaboration with Gsatek has exceeded all expectations, achieving impressive results: over 200 qualified leads generated in a short period, €300,000 in closed sales, with another €800,000 in the pipeline, and high customer satisfaction. Noelia, CEO of Gsatek, commented: “I had my doubts at first, but the results speak for themselves. The quality of the leads has been spectacular.” Thanks to our collaboration, Gsatek has achieved a predictable and effective lead generation capacity, enabling them to scale their operations and position themselves as a leader in ICT solutions for businesses in Catalonia. Now, with a solid client portfolio and a steady stream of opportunities, Gsatek is well-positioned for continued growth in the competitive technology sector.
