Madison Marketing is a digital agency based in Valladolid, specializing in the creation and management of digital strategies for businesses. Its services include website and online store design and development, social media campaign creation and management, SEO, and business digitization. With a focus on personalization and actively listening to its clients, Madison has become a leader in its sector.
The challenge
Madison Marketing faced several challenges in its customer acquisition process: difficulty reaching certain companies and key positions within them; the process of creating databases and acquiring customers consumed a lot of time and resources, affecting their performance and revenue; and they tried to manage acquisition internally through their telemarketing team, BPO, but the process proved inefficient.
The Solution
We helped Madison Marketing structure and optimize its lead generation process effectively through structured lead capture, implementing a cold lead generation system using segmented Cold Email, targeting companies with specific digitization needs; process optimization, eliminating the need for Madison to dedicate time to creating databases and allowing them to focus on the execution of their projects; and monitoring and measuring results, establishing regular meetings to evaluate the performance of the strategy and ensure that the leads generated were of high quality and aligned with their business objectives.
Results
Our collaboration with Madison Marketing has had a significant impact on their growth: a 40% increase in annual revenue compared to the previous period, access to an expanded and segmented database of potential customers, and greater ease and efficiency in closing sales.
Testimony
Cristina, Head of Client Relations at Madison Marketing, highlighted: “Previously, we tried to manage client acquisition internally, but it was too time-consuming. Now, thanks to this strategy, we acquire clients much more easily and can focus on what really matters: executing our projects and growing the company.” Thanks to this collaboration, Madison Marketing has optimized its client acquisition, improved its operational efficiency, and solidified its position as a leading digital agency in its sector. Now, with a predictable and scalable acquisition process, they are ready to continue growing and expanding their market impact.
