Amati Box is a company specializing in corporate catering, offering executive boxes with healthy, balanced, and personalized meals. They also provide an individualized dining service through a platform designed for company employees. Seeking to optimize its expansion in Mexico, Amati Box needed to improve its cold calling and strategically reach its distribution centers in Monterrey, Guadalajara, and Querétaro.
The challenge
Before working with Reachflow, Amati Box relied solely on digital campaigns through social media platforms like Instagram, Facebook, LinkedIn, and Pinterest. However, these strategies weren't specifically targeted to distribution centers in different states, limiting their effective reach in key markets. The main challenges were the lack of precise geographic segmentation in their lead generation campaigns, the difficulty in generating leads at strategic distribution centers, and the reliance on digital marketing without an effective outbound strategy. Amati Box was looking for a way to scale its customer acquisition in a more structured and focused manner.
The Solution
Reachflow designed and implemented a cold email strategy to address these challenges, focusing on three key pillars: location-specific segmentation, ensuring leads were relevant to distribution centers in Monterrey, Guadalajara, and Querétaro; highly personalized messages, targeted to the right audience to increase response and conversion rates; and automation with strategic follow-up, optimizing lead management so the Amati Box sales team could prioritize the best opportunities. A national campaign was launched in Mexico, focusing on key cities and tailoring communication to each market.
Results
In just 45 days, the campaign achieved outstanding results: 150 leads generated, 30 active opportunities in the pipeline, quotes in progress within a short timeframe, and highly segmented leads with no irrelevant registrations. Thanks to Reachflow's strategy, Amati Box was able to structure and manage leads more effectively, using a CRM system combined with Excel tracking to filter positive contacts and improve conversion rates.
Testimony
“We wanted a more precise strategy, and we truly achieved the ideal segmentation. We were surprised by how well-structured the leads were and how the communication with Reachflow made everything flow perfectly. We didn't receive any leads outside of our target cities, which demonstrates the quality of the campaign. We've already initiated several quotes, and the pipeline continues to grow. It's been a truly positive experience.” Erika Navarrete – National Sales and Marketing Manager at Amati Box
